When prospecting Just listed/Just Sold and Geographic leads it is very important to utilize effective and tested scripts. The big difference between prospecting FSBO or Expired leads who have a home to sell is that the Just Listed/Just Sold and Geographic calling is targeting people who don’t necessarily want to sell. Therefore, when calling Just Listed/Just Sold and Geographic having powerful scripts is essential. The seasoned Realtor understands that prospecting to Just listed/Just Sold and Geographic leads will not only generate more listings but also introduce yourself to the neighborhood as a consultant and trusted source of information.
“Hi, I’m John Smith with ABC Realty, and we just put your neighbor’s home on 123 Main Street up for sale. Did you notice that it was now on the market?” Wait for a response and proceed with: “Great! On the John Smith Real Estate Team we do everything we can to get homes sold, and we know that the ultimate purchaser of a home is often a friend, family member or acquaintance of someone that already lives in the same neighborhood. So do you know anyone looking to buy or sell a home in the near future?”
“Hi, I’m John Smith with ABC Realty, and I’m proud to say that we just sold your neighbor’s home over on 123 Main Street. But we have a new problem. We generated so much interest in marketing the home that we had several interested home buyers that also want to live in your neighborhood. So we are now reaching out to all of the neighbors to see if you know anyone else looking to sell their home in the near future?”